Author: Todd Neilson
Your Story Is Still Yours
Writing is weird these days. Most creative projects at some point are thrown through ChatGPT, Grok, or whatever AI someone happens to use. Creating has slowly become a process of asking, receiving, choosing, asking again, and receiving again. You can make a song, write a story, develop a tagline or create an entire campaign without…
Wisdom makes you weak.
I’ve been thinking a lot lately about how experience changes you, and not always in the ways people talk about. Everyone tells you wisdom is valuable, and it is, but there’s also something dangerous about becoming too experienced at what you do. You stop making the same mistakes, which sounds great, but sometimes those mistakes…
Starting a business? Do your homework.
Considerate Agency’s Fundamentals for Starting Your Own Brand, Company, Studio, or Product. What Is a Brand? Often times people consider the word “brand” synonymous with the word “logo”. Though closely related, the logo is only one piece of what makes a brand recognizable. A brand’s visual expression gains recognition through the harmonious efforts of many…
So what, it’s just Ice Cream.
It’s easy to say that. Ice cream feels small. Seasonal. Simple. But behind every scoop at Holman’s Ice Cream is a real business with real pressure attached to it. There is payroll to meet, product to order, equipment to maintain, and a family depending on it to work. It is not a side project. It…
Alec Bradley Case Study: The Cigar That Changed My Life AD
A behind-the-scenes look at Considerate Agency’s first campaign with Alec Bradley Cigars and how “The Cigar That Changed My Life” changed our creative path.
WHY WE LEFT SOCIAL MEDIA
Why We’re Stepping Away from Social Media We’ve made the decision to step away from social media, and it was not impulsive. It came after a long season of reflection, both personally and professionally. Social media kept us entertained and constantly stimulated. We were rarely bored. But boredom matters. It is in the quiet, the…
Accutron x La Palina | Considerate Agency Case Study
Considerate Agency partnered with Accutron and La Palina Cigars to create the Time Well Spent campaign, a cross-industry creative project that celebrates craftsmanship and intention.
Hey Work Life…let’s change more than your haircut.
Considerate Agency is ushering in a new era, bidding farewell to the rigid structures of traditional agency life. The age-old concept of clocking in and out is a thing of the past, as Considerate Agency embraces a more flexible and dynamic approach to their work. WHY CONSIDERATE? Firstly, “Considerate” signifies a commitment to depth and…
Considerate’s Images That Reached Millions
What We Shoot (and Why It Works) We often get pegged as the “creative guys.” The ones who can do things quickly. The ones who take nice photos and make them look good fast. And honestly, that’s not entirely wrong. We do work quickly, and yes, we take beautiful images. But it goes much deeper…
The Digital Dream vs. Living the Dream
At night, I often lay awake, caught in a struggle between two very different lives. On one side is the digital world, where I run an ad agency. It’s full of opportunities—tools that have made me a stronger creative, provided financial stability, and offered a platform for expression. But then there’s the dream of a…
