Your Story Is Still Yours
Writing is weird these days. Most creative projects at some point are thrown through ChatGPT, Grok, or whatever AI someone happens to use. Creating has slowly become a process of asking, receiving, choosing, asking again, and receiving again. You can make a song, write a story, develop a tagline or create an entire campaign without…
Wisdom makes you weak.
I’ve been thinking a lot lately about how experience changes you, and not always in the ways people talk about. Everyone tells you wisdom is valuable, and it is, but there’s also something dangerous about becoming too experienced at what you do. You stop making the same mistakes, which sounds great, but sometimes those mistakes…
Starting a business? Do your homework.
Considerate Agency’s Fundamentals for Starting Your Own Brand, Company, Studio, or Product. What Is a Brand? Often times people consider the word “brand” synonymous with the word “logo”. Though closely related, the logo is only one piece of what makes a brand recognizable. A brand’s visual expression gains recognition through the harmonious efforts of many…
So what, it’s just Ice Cream.
It’s easy to say that. Ice cream feels small. Seasonal. Simple. But behind every scoop at Holman’s Ice Cream is a real business with real pressure attached to it. There is payroll to meet, product to order, equipment to maintain, and a family depending on it to work. It is not a side project. It…
Alec Bradley Case Study: The Cigar That Changed My Life AD
A behind-the-scenes look at Considerate Agency’s first campaign with Alec Bradley Cigars and how “The Cigar That Changed My Life” changed our creative path.
WHY WE LEFT SOCIAL MEDIA
Why We’re Stepping Away from Social Media We’ve made the decision to step away from social media, and it was not impulsive. It came after a long season of reflection, both personally and professionally. Social media kept us entertained and constantly stimulated. We were rarely bored. But boredom matters. It is in the quiet, the…
Accutron x La Palina | Considerate Agency Case Study
Considerate Agency partnered with Accutron and La Palina Cigars to create the Time Well Spent campaign, a cross-industry creative project that celebrates craftsmanship and intention.
Hey Work Life…let’s change more than your haircut.
Considerate Agency is ushering in a new era, bidding farewell to the rigid structures of traditional agency life. The age-old concept of clocking in and out is a thing of the past, as Considerate Agency embraces a more flexible and dynamic approach to their work. WHY CONSIDERATE? Firstly, “Considerate” signifies a commitment to depth and…
Considerate’s Images That Reached Millions
What We Shoot (and Why It Works) We often get pegged as the “creative guys.” The ones who can do things quickly. The ones who take nice photos and make them look good fast. And honestly, that’s not entirely wrong. We do work quickly, and yes, we take beautiful images. But it goes much deeper…
The Digital Dream vs. Living the Dream
At night, I often lay awake, caught in a struggle between two very different lives. On one side is the digital world, where I run an ad agency. It’s full of opportunities—tools that have made me a stronger creative, provided financial stability, and offered a platform for expression. But then there’s the dream of a…
WARNING: TIMES ARE CHANGING!
Robots taking over the world is a conspiracy, right? I mean, we control computers… they don’t control us, right? We are the creators of our own destiny, right? Well, creative people… it’s time to wake up and smell the computing. ‘Cause AI is about to take your job… and they don’t have a conscience or…
KEEP YOUR COMPANY DEBT FREE.
Five ways to solve debt personally and in business. Don’t believe me? Just try it. I didn’t figure this out because I was some financial genius. I figured it out because I failed over and over again. I lost money. I made dumb decisions. I got screwed by my own laziness, distractions, and bad habits.…
STARTING FORM SCRATCH
How Raíces Cubanas Grew From a Blank Canvas to a Brand Portfolio When we first connected with Raíces Cubanas, there was almost nothing to build on besides a name. But that name carried weight. Raíces Cubanas comes from a factory in Danlí, Honduras that, since its founding in 2003, has quietly built a reputation for…
HOW TO: Keep an agency going!
Sustaining a creative agency over the long run requires a unique blend of strategic planning, effective leadership, a dedicated team, and a willingness to change with the times on a dime. I’m going to share a few insights on what it takes to keep an agency going, focusing on key factors such as employee management…
HOW TO: Start an Agency
As the owner of Considerate Agency, a creative agency that focuses on well-being and innovative ideas more than note-worthy contracts and accolades, I often find myself reflecting on the journey that led me to this point. Starting a small creative agency isn’t for the faint of heart, it really isn’t a huge money maker either,…
The New La Palina Cigars
La Palina cigars stand as a timeless testament to the artistry and dedication that have woven their rich tapestry since their inception in 1896. Born from the visionary spirit of Samuel Paley, an enterprising Ukrainian immigrant in the heart of Chicago, the brand’s very name, “La Palina,” a nod to his beloved wife Goldie Drell…
Meta Loves Your Business!
Meta Loves Your Business, but not in the way you think! A few years ago you would have agreed that Facebook and Instagram loved your business like you loved your business! You were most likely thinking you were adding to the popularity of it, entering a give-and-take relationship. The free platform was graced with your…
The customer isn’t always right.
We’ve all heard the phrase in any business we’ve ever been a part of, “The Customer Is Always Right”. But has anyone cared to look into where that came from and why we take it so seriously? I’m a huge fan of old sayings, old songs, old jingles and anything I can google search in…
BUILDING A BRAND
Over the years we’ve built many brands! We actually couldn’t count how many, there has been some we’ve forgotten we ever did. After years of experience producing brands for clients, we’ve realized it’s very personal. Yes, we want to answers all the W’s and all the P’s in marketing, and we want this brand to…
HOW TO FIND WORK & KEEP IT.
* Disclaimer, the advice below includes you doing a bunch of work. Sorry, nothing comes for free. There’s a lot of sales people out there, there’s a lot of resources that help you sell well. These are all great things, but you’ll never get what you want from them all. No matter what I say,…
FAILURE : SUCCESS
When Masterclass came out I was a huge fan! Watching big names tell us how great there processes were, how they got there and some trade secrets. Until I realized the best portion of their class was saying how individual every single person was, and how they failed most of the time before they hit…
You Can’t Cancel Love Campaign
You Can’t Cancel Love Campaign for Kellys Bake Shoppe | Considerate Agency
How Considerate Agency Began
What’s in a name? No matter what company I chose to be called, I still kept getting calls. They called me directly, that’s good, right? As an entrepreneur and a thought leader, I’ve tried from the start to always lead with creativity, and lead with the mind. If you’re tying EBITA to something I would…
The sky is falling, you’re standing on it.
If you haven’t already noticed, the MAGA movement and the over-printing of money here in Canada over the past three years has started to wreak havoc on our economy. Long ago we wouldn’t have noticed, we were too busy trying to make a living. But now it’s more apparent that what goes up, must come…
September 16 2026
