HOW TO: Keep an agency going!
Sustaining a creative agency over the long run requires a unique blend of strategic planning, effective leadership, a dedicated team, and a willingness to change with the times on a dime. I’m going to share a few insights on what it takes to keep an agency going, focusing on key factors such as employee management…
HOW TO: Start an Agency
As the owner of Considerate Agency, a creative agency that focuses on well-being and innovative ideas more than note-worthy contracts and accolades, I often find myself reflecting on the journey that led me to this point. Starting a small creative agency isn’t for the faint of heart, it really isn’t a huge money maker either,…
WARNING: TIMES ARE CHANGING!
Robots taking over the world is a conspiracy, right? I mean, we control computers… they don’t control us, right? We are the creators of our own destiny, right? Well, creative people… it’s time to wake up and smell the computing. ‘Cause AI is about to take your job… and they don’t have a conscience or…
The New La Palina Cigars
La Palina cigars stand as a timeless testament to the artistry and dedication that have woven their rich tapestry since their inception in 1896. Born from the visionary spirit of Samuel Paley, an enterprising Ukrainian immigrant in the heart of Chicago, the brand’s very name, “La Palina,” a nod to his beloved wife Goldie Drell…
Meta Loves Your Business!
Meta Loves Your Business, but not in the way you think! A few years ago you would have agreed that Facebook and Instagram loved your business like you loved your business! You were most likely thinking you were adding to the popularity of it, entering a give-and-take relationship. The free platform was graced with your…
The customer isn’t always right.
We’ve all heard the phrase in any business we’ve ever been a part of, “The Customer Is Always Right”. But has anyone cared to look into where that came from and why we take it so seriously? I’m a huge fan of old sayings, old songs, old jingles and anything I can google search in…
BUILDING A BRAND
Over the years we’ve built many brands! We actually couldn’t count how many, there has been some we’ve forgotten we ever did. After years of experience producing brands for clients, we’ve realized it’s very personal. Yes, we want to answers all the W’s and all the P’s in marketing, and we want this brand to…
HOW TO FIND WORK & KEEP IT.
* Disclaimer, the advice below includes you doing a bunch of work. Sorry, nothing comes for free. There’s a lot of sales people out there, there’s a lot of resources that help you sell well. These are all great things, but you’ll never get what you want from them all. No matter what I say,…
FAILURE : SUCCESS
When Masterclass came out I was a huge fan! Watching big names tell us how great there processes were, how they got there and some trade secrets. Until I realized the best portion of their class was saying how individual every single person was, and how they failed most of the time before they hit…
How images can change the game.
We often get pegged as “creative guys” who “can do this stuff quick” and just take “pretty pictures”. Which is sorta true, but it’s much deeper than that. It’s fun for sure, but what we do is a much deeper dive into creativity, looks and feels that makes people really notice the brands we work…
You Can’t Cancel Love Campaign
If cancel culture comes at you for reasons that are out of your control, should you cower or should you take it like a man? I’d say neither, take it like a woman! I met Kelly and Erinn (of Kellys Bake Shoppe) in 2012 when they started the bake shoppe downtown Burlington ON. My company…
How Considerate Agency Began
What’s in a name? No matter what company I chose to be called, I still kept getting calls. They called me directly, that’s good, right? As an entrepreneur and a thought leader, I’ve tried from the start to always lead with creativity, and lead with the mind. If you’re tying EBITA to something I would…
The sky is falling, you’re standing on it.
If you haven’t already noticed, the MAGA movement and the over-printing of money here in Canada over the past three years has started to wreak havoc on our economy. Long ago we wouldn’t have noticed, we were too busy trying to make a living. But now it’s more apparent that what goes up, must come…
December 01 2023
