LUMINARY MARKETING STRATEGISTS

May 20 2024

Category: ARTICLES

  • HOW TO: Start an Agency

    HOW TO: Start an Agency

    As the owner of Considerate Agency, a creative agency that focuses on well-being and innovative ideas more than note-worthy contracts and accolades, I often find myself reflecting on the journey that led me to this point. Starting a small creative agency isn’t for the faint of heart, it really isn’t a huge money maker either,…

  • Meta Loves Your Business!

    Meta Loves Your Business!

    Meta Loves Your Business, but not in the way you think! A few years ago you would have agreed that Facebook and Instagram loved your business like you loved your business! You were most likely thinking you were adding to the popularity of it, entering a give-and-take relationship. The free platform was graced with your…

  • The customer isn’t always right.

    The customer isn’t always right.

    We’ve all heard the phrase in any business we’ve ever been a part of, “The Customer Is Always Right”. But has anyone cared to look into where that came from and why we take it so seriously? I’m a huge fan of old sayings, old songs, old jingles and anything I can google search in…

  • HOW TO FIND WORK & KEEP IT.

    HOW TO FIND WORK & KEEP IT.

    * Disclaimer, the advice below includes you doing a bunch of work. Sorry, nothing comes for free.  There’s a lot of sales people out there, there’s a lot of resources that help you sell well. These are all great things, but you’ll never get what you want from them all. No matter what I say,…

  • FAILURE : SUCCESS

    FAILURE : SUCCESS

    When Masterclass came out I was a huge fan! Watching big names tell us how great there processes were, how they got there and some trade secrets. Until I realized the best portion of their class was saying how individual every single person was, and how they failed most of the time before they hit…

  • How images can change the game.

    How images can change the game.

    We often get pegged as “creative guys” who “can do this stuff quick” and just take “pretty pictures”. Which is sorta true, but it’s much deeper than that. It’s fun for sure, but what we do is a much deeper dive into creativity, looks and feels that makes people really notice the brands we work…

  • You Can’t Cancel Love Campaign

    You Can’t Cancel Love Campaign

    If cancel culture comes at you for reasons that are out of your control, should you cower or should you take it like a man? I’d say neither, take it like a woman! I met Kelly and Erinn (of Kellys Bake Shoppe) in 2012 when they started the bake shoppe downtown Burlington ON. My company…

  • How Considerate Agency Began

    How Considerate Agency Began

    What’s in a name? No matter what company I chose to be called, I still kept getting calls. They called me directly, that’s good, right? As an entrepreneur and a thought leader, I’ve tried from the start to always lead with creativity, and lead with the mind. If you’re tying EBITA to something I would…

  • The sky is falling, you’re standing on it.

    The sky is falling, you’re standing on it.

    If you haven’t already noticed, the MAGA movement and the over-printing of money here in Canada over the past three years has started to wreak havoc on our economy. Long ago we wouldn’t have noticed, we were too busy trying to make a living. But now it’s more apparent that what goes up, must come…