Tag: Storytelling
Wisdom makes you weak.
I’ve been thinking a lot lately about how experience changes you, and not always in the ways people talk about. Everyone tells you wisdom is valuable, and it is, but there’s also something dangerous about becoming too experienced at what you do. You stop making the same mistakes, which sounds great, but sometimes those mistakes…
Starting a business? Do your homework.
Considerate Agency’s Fundamentals for Starting Your Own Brand, Company, Studio, or Product. What Is a Brand? Often times people consider the word “brand” synonymous with the word “logo”. Though closely related, the logo is only one piece of what makes a brand recognizable. A brand’s visual expression gains recognition through the harmonious efforts of many…
So what, it’s just Ice Cream.
It’s easy to say that. Ice cream feels small. Seasonal. Simple. But behind every scoop at Holman’s Ice Cream is a real business with real pressure attached to it. There is payroll to meet, product to order, equipment to maintain, and a family depending on it to work. It is not a side project. It…
Alec Bradley Case Study: The Cigar That Changed My Life AD
A behind-the-scenes look at Considerate Agency’s first campaign with Alec Bradley Cigars and how “The Cigar That Changed My Life” changed our creative path.
Accutron x La Palina | Considerate Agency Case Study
Considerate Agency partnered with Accutron and La Palina Cigars to create the Time Well Spent campaign, a cross-industry creative project that celebrates craftsmanship and intention.
Considerate’s Images That Reached Millions
What We Shoot (and Why It Works) We often get pegged as the “creative guys.” The ones who can do things quickly. The ones who take nice photos and make them look good fast. And honestly, that’s not entirely wrong. We do work quickly, and yes, we take beautiful images. But it goes much deeper…
STARTING FORM SCRATCH
How Raíces Cubanas Grew From a Blank Canvas to a Brand Portfolio When we first connected with Raíces Cubanas, there was almost nothing to build on besides a name. But that name carried weight. Raíces Cubanas comes from a factory in Danlí, Honduras that, since its founding in 2003, has quietly built a reputation for…
The New La Palina Cigars
La Palina cigars stand as a timeless testament to the artistry and dedication that have woven their rich tapestry since their inception in 1896. Born from the visionary spirit of Samuel Paley, an enterprising Ukrainian immigrant in the heart of Chicago, the brand’s very name, “La Palina,” a nod to his beloved wife Goldie Drell…
BUILDING A BRAND
Over the years we’ve built many brands! We actually couldn’t count how many, there has been some we’ve forgotten we ever did. After years of experience producing brands for clients, we’ve realized it’s very personal. Yes, we want to answers all the W’s and all the P’s in marketing, and we want this brand to…
You Can’t Cancel Love Campaign
You Can’t Cancel Love Campaign for Kellys Bake Shoppe | Considerate Agency
